HUECO Heritage & Urban Economics Consultancy
At HUECO Heritage & Urban Economics, we specialise in preparing Heritage Impact Statements (HIS) for permit applications that strike the right balance between conserving heritage places and enabling their ‘reasonable or economic use’
Location
Melbourne-Based, Servicing All Of Victoria
About
HUECO Heritage & Urban Economics Consultancy is a specialist advisory firm focused on unlocking the economic potential of heritage places. We deliver strategic advice and economic analysis at the intersection of cultural & heritage value, land use planning, and development feasibility—ensuring heritage outcomes are not only compliant, but commercially viable.
Based in Victoria, where over 186,000 properties are affected by heritage overlays, HUECO brings a rare combination of expertise across heritage planning, adaptive reuse, covenant analysis, and property economics. This integrated capability allows us to deliver practical, creative solutions where others may see only red tape.
Whether you’re seeking fast-turnaround advice on land title covenants, feasibility for adaptive reuse, or a full Heritage Impact Statement, our mission remains constant: to balance cultural significance with economic performance and ensure heritage places remain active, valuable parts of our built environment.
Sector Dynamics
- 2,400 places & objects on the Victorian Heritage Register of state level cultural heritage significance
- 186,000 properties in Victoria protected by local heritage overlays
- 250,000 properties projected to be under heritage overlay by 2050
- Victoria target of 800,000 new dwellings by 2034 — averaging 80,000 per year
Housing stock growth will rely heavily on infill development, particularly within established suburbs and activity centres, to accommodate growth without further urban sprawl
Competitive Advantage Statement
HUECO Heritage & Urban Economics brings a unique blend of expertise across property economics, heritage planning, adaptive reuse, and development strategy—allowing us to identify creative, commercially viable solutions where others see only constraints. This integrated perspective ensures that covenant, heritage, and planning advice is not only technically sound, but economically and practically aligned with real-world development outcomes.
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